London East bank college

Business and Management Studies

Subject Title: Marketing Management

Degree Awarded: Diploma - Professional Diploma

Faculty: Faculty of Business

Duration: Two years, Full-Time

Entry requirements: Higher secondary certificate or 'A' levels from any recognized institution

Course Overview:

Marketing Management is a 2-year course. Over the duration of the 2 years students are required to complete 16 modules. Marketing Management is offered on a full time basis only.

Course Aims

Marketing Management helps career oriented students develop the necessary capabilities to become effective leaders in a global market. The faculty of business provides a high quality, leading edge educational experience to graduate students and to the broader professional business community. We encourage professional business experiences with local, national and international organizations to develop student's entrepreneurial activities and provide incisive teaching advantages outside the traditional classroom environment.


	Modules in Diploma
		Principles of Selling
		Principles of Marketing
		Business Law
		Business Management

	Modules in Higher Diploma
		Personal Management
		Principles of Economics
		Sales & Marketing Operations
		Business Environment

	Modules in Professional Diploma
		Effective Management Techniques
		Financial and Information Management
		Promotional Practice Management
		Events Management
		Marketing Communications Strategy

	Modules in Advance Diploma
		International Marketing Management
		Strategic Marketing Management: Planning & Control
		Strategic Business Management: Case Study

Progression Opportunities

On Completion of LCM Advanced Diploma in Marketing Management, London Centre of Marketing’ Graduated have GUARANTEED DIRECT ENTRY on to the following programme:

MSc. Marketing – University of Glamorgan (UK)

MSc. Entrepreneurship – University of Glamorgan (UK)

MA Work Based Studies(Marketing)- Middlesex University (UK)

BA (Honours) Marketing Management – Nottingham Trent University (UK)

N.B.: Students must apply separately to the London Centre of Marketing for registration. London East Bank College will help them in processing the application.